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Phillips Geneva Jewels Auction IV: A Spectacle of Rarity and Radiance – May 12, 2025

Phillips Geneva Jewels Auction IV: A Spectacle of Rarity and Radiance – May 12, 2025 March 4, 2025Auction, Geneva, Jewellery0 Comments

The Geneva Jewels Auction: IV

12 Mai 2025

Bulgari’s Serpenti: The Ultimate Glamour Icon Hits Geneva’s 2025 Auction

GENEVA – A Jewel That Slithers Through Time

Some watches tell time. Others tell stories. And then there’s Bulgari’s Serpenti – a hypnotic blend of power, seduction, and pure high-jewelry fantasy. On May 12, 2025, Geneva’s most prestigious auction will unveil one of the maison’s most coveted treasures: a 1950s Bulgari Serpenti watch, dazzling with rubies, diamonds, and colored diamonds, and expected to fetch between CHF 235,000 – 425,000 (USD 260,000 – 470,000).

A Legacy of Seduction & Intrigue

The Serpenti is more than a watch – it’s an attitude. From Cleopatra’s mythical charm to Elizabeth Taylor’s Hollywood glamour, this sinuous masterpiece has wrapped itself around the wrists of those who dare to make a statement. This vintage piece, with its sensual golden coils and hidden watch dial, embodies the bold spirit of mid-century Rome, where Bulgari redefined what it meant to wear time as a jewel.

A Collector’s Dream, A Fashion Lover’s Fantasy

To own this Serpenti is to own a slice of history, a whisper of Old Hollywood, a symbol of eternal style. As Bulgari’s archival creations continue to smash records, this piece isn’t just a luxury – it’s an investment in glamour. The real question? Who will be the next icon to let this Serpenti coil around their wrist and rewrite the next chapter of its dazzling story?

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