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Miu Miu unveil a New kind of Private Club in Paris

Miu Miu unveil a New kind of Private Club in Paris July 4, 2016Paris0 Comments

Paris, July 3rd, 2016 – Miu Miu unveil a new kind of private club in Paris.

Transforming an historic location into a contemporary salon of the imagination, the-miumiu-club Paris bring a new sense of occasion to Paris Couture Week, for one night only.

Miu Miu reinterpret and revive the ornate private residence of Hotel de la Paiva on the Champs-Elysees into clubrooms including a cinema, restaurant and show house for a presentation of its Croisiere Collection. Mixing histories, layers of cultural meaning and Miu Miu’s underlying spirit of female empowerment, the-miumiu-club Paris deceive the senses in a merging of the new collection with new encounters.

Members were able to view, for the first time, the new autumn / winter 2016 campaign and video; sample cuisine by Margot Henderson; listen to a renowned string quartet, Dirty Pretty Strings, and DJ sets by Paul Simonon, Plastiscines, Kate Moss and Katie Grand; watch a showcase of all eleven of the auteur series Miu Miu Women’s Tales and experience the Croisiere collection up close.

The building’s history is an ironic and colourful backdrop for a club celebrating the many facets of the Miu Miu woman. It was built in the mid-1800s, commissioned by the infamous courtesan Esther Lachmann (known as La Paiva) for her private residence. Legend has it La Paiva was once pushed out of a cab by a customer into the Champs-Elysees, and vowed she would one day build a house there.

The exquisite rooms of Hotel de la Paiva radite with extraordinary details. It is famed for its painted ceiling of Day chasing Night away by Paul Baudry (the painter responsible for the ceilings in the Grand Foyer of the Opera Garnier) and its magnificent staircase, carved from Algerian yellow onyx. A Napoleon III style bathtub also in yellow onyx has taps set with precious stones. La Paiva is said to have taken baths of milk, lime-blossom, and even champagne in it.

La Paiva held some of the most tantalising and decadent soirees of the age in the lavish mansion. Her circle included members of the literary, artistic, political and intellectual elite, including Gustave Flaubert and Emile Zola.

Since 1904, Hotel de la Paiva has been home to the Travellers Club, a gentlemen’s club (10 years ago women began to be admitted), partial to travel and backgammon.

The-miumiu-club Paris is an evolution of exclusive Miu Miu Clubs held in London, Shanghai, LA, and Macau.