MAX MARA’S OLIMPIA JACKET: A FALL/WINTER 2024 ICON
Max Mara reveals latest Brand Values Campaign featuring the Olimpia Jacket
From its founding through today, Max Mara has stayed true to the overriding intention that its clothes accompany women through their lives, inspiring them to embrace their true selves.
Designed for remarkable women: an ethos that reects the brand values and Max Mara’s esteem for those who wear the brand. The brand believes any woman can be remarkable, no matter who they are, how they live, what they have accomplished. Here, Max Mara conveys the essence of individuality – that every woman has the capacity to make her mark.
Shot by photographer Oliver Hadlee Pearch on the busy streets of central London, the campaign features model Bibi Breslin as a woman who becomes an outward projection of her inner strengths. Overcoming the unavoidable missteps of life, she is someone who accepts that perfection is never the end goal; that what matters most is nding her voice amidst the noise.
She wears the Olimpia Jacket, a signature piece that embodies the time-honoured quality of Max Mara clothes. Made of pure lightweight camel hair, the double-breasted jacket stands out for its broad shoulders and oversized yet straight silhouette. The name, alluding to Greek mythology, signies a female hero, reinforcing the idea that every woman can be remarkable – no matter who they are, how they live, where they come from.
As our protagonist navigates the rhythms of city life, the message resonates with encouragement and armation:
“Try again and have faith in yourself, because you have the power to shape tomorrow. Forget perfection, you are Remarkable.”
www.maxmara.com
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MAX MARA’S OLIMPIA JACKET: A FALL/WINTER 2024 ICONOctober 8th, 2024
