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Loro Piana at the Milan Fashion Week Spring/Summer 2025

Loro Piana at the Milan Fashion Week Spring/Summer 2025 September 23, 2024Fashion Week, Milan0 Comments

The Loro Piana Spring/Summer 2025 Collection narrates a new chapter in the Maison’s celebration of 100 years of history and heritage that revolves around linen, the essence of summer and synonymous with ease, lightness, and effortlessness. As always, fabric plays a central role in the Loro Piana journey, shaping a vision that is both timeless and contemporary, where touch and texture underscore the way clothes dialogue with the body and with life. It is linen interpreted in the Maison’s own way, through a distinctive, 100-years-old savoir-faire and a personal sense of elegance: blended with heirloom fibers such as Cashmere, Silk, and Sopra Visso wool, declined in effortless shapes with details that owe much to the unique style of Sergio and Pier Luigi Loro Piana.
Loro Piana presents the Collection with an immersive installation at Palazzo Belgioioso starting with ‘All About Linen’, a room dedicated to the noble fibre. Loro Piana unveils the full-range Collection in rooms decorated with natural earth tones and a mix of wall-to-floor jute upholstery with wood and printed panels, seamlessly blending in with the season’s mood. Interspersed throughout the entire presentation are artworks by artist Adriana Meunié, where linen is explored in its rawest, purest form and elevated to an art form.
Through her artworks, Meunié captures a new way of presenting linen, and expresses what this fibre can become with distinct craft and a unique vision, each piece revealing how it moves, transforms, and evolves.
Her monumental tapestry, made from raw linen fibres, offers a soft, organic presence, while her smaller works showcase linen’s many textures and volumes, elevating its rawness into a sophisticated art form.

The unique Nm110 yarn is also presented, the finest linen yarn ever produced, a marvel of advanced craftsmanship. This exclusive yarn is renowned for its exceptional fineness, with one kilogram able to cover a distance of 110 kilometres, embodying Loro Piana’s relentless pursuit of technical excellence. Nm, numero metric, is the yarn count which is a ratio of length to weight. An equal weight of a less fine yarn will not extend as far.

Loro Piana plans a series of activations set up during Milan Fashion Week. On September 20th and 21st, the Maison takes over the newsstand on Via Dei Giardini and adorns it with linen flower arrangements, with honey-hued wood, signature Kummel burnt red. Open to the public, the newsstand gifts an exclusive “Nuvola di Lino” cake specially developed for the occasion. Wrapped in delicate linen fabric, this ultra-soft bespoke recipe was created with renowned Italian master baker and pastry chef Nicola Olivieri, whose family bakery in the Veneto region boasts a 140-year-old history.
Embark on an immersive journey into the world of Loro Piana during Milan Fashion Week and discover the Maison’s rich heritage, its expertise in linen savoir-faire, its innovative solutions, its innate elegance, its exceptional touch.