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Hourglass Turns NYFW Red: A Glossy Revolution with the Game-Changing Red 0

Hourglass Turns NYFW Red: A Glossy Revolution with the Game-Changing Red 0 March 3, 2025Fashion Week, New York0 Comments

Hourglass Cosmetics Paints NYFW Red with a Game-Changing Launch

NEW YORK – The Color of the Future is Here, and It’s Cruelty-Free

Some beauty launches make a splash; others redefine the game. Hourglass Cosmetics did both at New York Fashion Week, unveiling the Phantom Volumizing Glossy Balm in Red 0, the industry’s first 100% vegan alternative to carmine—and they did it in serious style.

With Amelia Gray, Eiza Gonzalez, and Apple Martin leading the front row, the evening was an intoxicating blend of high fashion, high shine, and high-impact beauty innovation. The venue? The Nines, a decadent supper club transformed into a crimson dreamscape, complete with velvet-draped interiors, custom red cocktails, and the seductive hum of live jazz.

Apple Martin, Carisa Janes (Hourglass Founder & President), Eiza Gonzalez, Amelia Gray

A Lipstick Revolution, Dipped in Red

For those in the know, Red 0 is more than a shade—it’s a statement. By creating a 100% vegan alternative to traditional carmine, Hourglass has turned the most iconic lip color into a symbol of change. And now, this award-winning hue arrives in the viral Phantom Volumizing Glossy Balm, a formula so plush, so glass-like in finish, it could turn any sidewalk into a runway.

Guests indulged in an immersive lip bar experience, where they explored the entire Red 0 Collection – from the Unlocked Satin Créme Lipstick to the Confession Lipstick and Soft Matte formulas. But it was the Phantom Volumizing Glossy Balm, now in four new shades – Red 0, Wander, Invite, and Secret—that truly stole the show.

Dressed to Impress: The VIP Lip Edit

Nothing elevates a NYFW look like the perfect red lip, and these VIPs understood the assignment:

Amelia Gray: A bold yet effortless combo of Phantom Volumizing Glossy Balm in Wander and Shape & Sculpt Lip Liner in Expose 1. Eiza Gonzalez: The ultimate power move—Phantom Volumizing Glossy Balm in Red 0, lined to perfection with Shape & Sculpt Lip Liner in Candid 5. Apple Martin: A modern red-on-red moment, layering Phantom Volumizing Glossy Balm in Red 0 with Confession Lipstick in Red 0 and Shape & Sculpt Lip Liner in Incite 7.

Hourglass Cosmetics: The Future of Luxury Beauty

With Red 0, Hourglass isn’t just changing the color landscape – it’s reshaping the future of beauty itself. This isn’t about trends; it’s about a movement, proving that luxury and ethics can exist in the same breathless, high-shine moment.

As the night drew to a close and the last Red 0 mocktails were sipped, one thing was certain – this wasn’t just a launch. It was a revolution, wrapped in the most stunning shade of red imaginable.

Tags: Amelia Gray, Apple Martin, Eiza Gonzalez, Hourglass Cosmetics, make-up trends 2025, New York Fashion Week, The Nines New York, What We Adore Magazine