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Hackett London SS25: Racing Through Generations of Style with Carlos Sainz & Son

Hackett London SS25: Racing Through Generations of Style with Carlos Sainz & Son March 5, 2025London, Men's Dresscode0 Comments

Hackett London SS25: A Legacy of Style with Carlos Sainz & Son

LONDON – Where Heritage Meets Modernity

There are fashion campaigns, and then there are moments – Hackett London’s Spring/Summer 2025 campaign is the latter. More than a showcase of finely tailored elegance, it’s a celebration of legacy, craftsmanship, and the seamless evolution of style from one generation to the next. At the heart of it all? Carlos Sainz Sr. and Carlos Sainz Jr., the father-son duo whose shared passion for precision, performance, and sophistication perfectly aligns with Hackett’s timeless vision.

Captured by the masterful Arnaldo Anaya-Lucca, the campaign unfolds against the backdrop of a grand British manor and its lush gardens – an homage to Hackett’s roots in refined menswear and effortless luxury. The imagery tells a story that goes beyond fabric and fit; it’s about the bond between a father and son, the quiet moments of tradition, and the effortless evolution of classic menswear into the modern age.

A Collection That Embodies Elegance and Versatility

Hackett’s SS25 collection is a masterclass in sophisticated dressing, proving that true style is timeless yet adaptable. Whether it’s a meticulously tailored Prince of Wales suit, a relaxed suede overshirt paired with selvedge denim, or the effortlessly polished Velospeed jacket layered over a fine knit polo, the collection caters to both the classic gentleman and the modern man on the move.

For the elder Sainz, the campaign reflects his understated elegance – a navy 100% fine wool travel suit, crisp cotton twill shirt, and a double-breasted linen waistcoat, all designed for effortless refinement. Meanwhile, Sainz Jr. represents youthful sophistication, embracing lightweight tailoring, crisp linen, and a relaxed yet sharp aesthetic.

From breezy chinos and structured blazers to seasonal knits and polished loafers, Hackett London’s latest offering is tailored to the contemporary man who appreciates craftsmanship but demands versatility.

Beyond Fashion: A Story of Legacy

What sets this campaign apart isn’t just the impeccable tailoring, it’s the emotional depth woven into every frame. The simple gestures – a father adjusting his son’s tie, a shared drive, a game of backgammon – speak to something far greater than style. They highlight the timeless exchange of wisdom, the passing down of values, and the idea that great style is, at its core, generational.

Hackett London: The Art of Dressing Well, Generation After Generation

With the world of Formula 1 capturing global attention, this campaign couldn’t be more timely. As Carlos Sainz Jr. takes his place with Atlassian Williams Racing, he brings with him not just a legacy of speed, but one of timeless, effortless elegance – just like Hackett London.

Because true style isn’t just about the clothes you wear – it’s about the stories they tell, the heritage they honor, and the future they shape.

Tags: Arnaldo Anaya-Lucca, Art of Dressing Well, Atlassian Williams Racing, Carlos Sainz & Son, Carlos Sainz Sr. and Carlos Sainz Jr, Hackett London, Hackett London SS25, LUXURY MENS FASHION, Prince of Wales suit, What We Adore Magazine