Dress To Impress (With No Stress) With MAX&Co. And OLIVIA PALERMO
International Style Icon Fronts MAX&Co. Communications
The Brand’s New Collection Features Versatile Separates For Work, Play And Special Occasions
Milan, February 1st, 2016
From important work meetings to special occasions, deciding what to wear is among every woman’s chief dilemmas. To the rescue, MAX&Co.’s International Style Ambassador Olivia Palermo – one of the world’s contemporary style icons. On the brand’s website and social media she shares her insight and tips on what great styling is really about – being creative and learning to mix, match and accessorise with purpose and ease. The objective? Curate the perfect wardrobe that can make a woman truly look and feel at her best.
A few tips…
1. The PPF Rule
Proportions, palette and fabrics Great styling is about good foundation pieces and statement colour and accessories, mixed and remixed with confidence: ‘The wardrobe challenge is really about finding the right proportions, colour palette and fabrics that work for one’s body type’, says Olivia. ‘It’s really important to feel yourself and feel confident in any occasion. Just incorporate a little bit of colour on a daily basis to cheer up your mood!’
2. Don’t be a flirt, be a lifer.
As the pace of contemporary fashion gets more frantic and seasons blend into one courtesy of the crazy weather, the MAX&Co. approach is all about getting the most mileage out of one’s fashion investment. ‘I think with MAX&Co. there are pieces in each collection that will carry you from Spring/Summer, all the way into the Fall. There is so much amazing variety to chose from’, says Olivia. ‘I love a wide leg trouser, that’s very versatile and you can wear that with a blouse, you can wear it with a turtleneck, you can throw an oversized vest over it. It’s what I call a ‘lifer’ piece’.
3. In doubt, jeuge it up!
Jeuge, tszuj or zhoosh…It doesn’t matter how you spell it, spruce it up, make your outfit more exciting with a little extra effort. Olivia’s favourite zhooshing styling accessory is a belt. ‘It can change the entire silhouette, so that’s always something to have handy in different colours’, she says. Olivia Palermo appears in the MAX&Co. campaign debuting worldwide in February 2016.
Don’t miss her tips for dressing for work and for spring parties on
www.facebook.com/maxandcoofficial
ABOUT OLIVIA PALERMO
New York-born Olivia Palermo is a fashion consultant, stylist, model and executive editor, collaborating with the most prestigious international fashion titles and online destinations. She is internationally recognized as a style icon, inspiring women of all ages and nationalities through her award-winning blog. www.OliviaPalermo.com
ABOUT MAX&Co.
MAX&Co. is an international contemporary brand born in Italy. Rooted in material research and attention to detail, the MAX&Co. collection is stylish, vibrant and contemporary – a complete wardrobe of carefully made, easy to live in clothes inspired by the spirit of the times and women’s evolving lifestyles. The MAX&Co. woman is at once chic and dynamic, serious about her clothes and fun in the way she wears them. MAX&Co. is present in 5 continents with over 400 stores and online.
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