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DISCOVER THE WEEKEND MAX MARA SS22 WEEKEND KNITS

DISCOVER THE WEEKEND MAX MARA SS22 WEEKEND KNITS January 19, 2022New Collection0 Comments

Weekend Max Mara embraces the new season with a special drop that heralds the arrival of the Spring
Summer 2022 collection, comprising of a crew-neck sweater in pure cashmere featuring the brand’s
butterfly.
Also perfect for the holiday season to give or keep, for the occasion, Weekend Max Mara’s butterfly is
interpreted by Donald Robertson, the high-profile American illustrator and pop artist, who is no
newcomer to the Weekend Max Mara world, having designed the namesake Signature Collection a
few seasons ago.

One style, four colors – baby blue, turquoise, sunshine yellow and light pink. Each hue offers a different
interpretation of the butterfly, finely woven into the knit with a pretty light-hearted elegance.
And in true Weekend Max Mara spirit, they were imagined for weekenders, a word that is spelled out
in italics over the dainty butterflies.
In the same vein, the lineup is rounded out by colorful sweatshirts and T-shirts. Bringing a fresh gust
of novelty, they are the ultimate ally for any dressed-down and laid-back occasion.

About Weekend Max Mara

Launched in 1983 as a casual outdoors weekend collection, Weekend Max Mara has evolved into an authentic Italian lifestyle brand with a unique identity and relevant personality. Today Weekend Max Mara’s wide-spanning collections of ready-to-wear and accessories effortlessly balance currency and continuity. The contemporary and sophisticated selection fuses formal and informal with a multi-occasion casual elegance for open-minded, cultured and free-spirited women whose individuality is
beyond fashion, above seasons.

As part of the brand’s ongoing drive, Weekend Max Mara introduced its Signature Capsule
collections, designed or inspired by a renowned creative who each season interprets the house codes creating a unique
wardrobe with a distinctive point of view. Weekend Max Mara is available in about 250 mono-brand stores and leading
department stores globally.