News

Home
News
COS – AUTUMN WINTER 2016 CAMPAIGN

COS – AUTUMN WINTER 2016 CAMPAIGN July 29, 2016News0 Comments

Photographed in Norfolk, United Kingdom by photographer Karim Sadli the COS AW16 campaign focusses on the concept of ‘New Nature’; by taking inspiration from nature and the ecosystems for cultural and technological innovation.

Envisioned through the bond between human beings and the living systems that surround us is expressed in bold new ways. Jonathan Kaye has taken this inspiration to create the looks for the campaign modelled by Vanessa Axente and Mathias Lauridsen. The direction behind the COS AW16 collection is rethought functionality combined with everyday decadence. Inspired by the intense colours found in the backdrop of Lynette Yiadom Boakye’s paintings, the palette for this season is composed of dark navy, intense blue, ochre, burgundy and forest green.

For women, classic forms have been reinvented and reworked to create an irregular and surprising tone. For men, emphasis is placed on the juxtaposition between a decadent yet modular layered look. Classic tailoring has been updated to form a soft and cocooning wrap silhouettes made from textured wool.

The COS AW16 Campaign imagery plays a key part in the COS magazine each season which this year will be launched throughout COS stores and in select outlets from mid-September. The COS AW16 collection will be available across COS stores and on cosstores.com from August 2016.