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Coccinelle SS2016 collection campaign

Coccinelle SS2016 collection campaign March 24, 2016Fashion, Models0 Comments

The new Coccinelle collection features classic Italian designs and bright playful colors, embodying a fresh versatility. The mood is expressed through light pink, soft pastel colors, and a fluffy feline, paying homage to delicate femininity. International top model Mariacarla Boscono, has been strategically selected as brand ambassador, perfectly representative of the brand image, as a graceful, feminine, fun, and typically Italian women. Mariacarla has a confident and determined demeanor, yet maintains her femininity, lightness, and playful attitude towards life in general. She is the ideal 21^st century women, realized and strong, without compromising her womanhood, but rather embracing the unique power that accompanies it. The fashion film features the multi-functional and glamorous new it-bag Perine, as the star of the show. The campaign was shot by Billy Kidd, a photographer from New York who is shooting his fifth campaign for the brand.