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BURBERRY Launches Festive Campaign With an ALL-STAR British Cast

BURBERRY Launches Festive Campaign With an ALL-STAR British Cast November 3, 2015News0 Comments

“Billy Elliot is an incredible film full of so much joy and energy, so it was a real thrill and a great honour to be able to celebrate its 15 year anniversary through our Festive campaign. It was also a huge privilege to work with such amazing and iconic British talent – the cast are quite simply some of the biggest names in film, music and fashion and it was so much fun working with them all to make this special film”

Christopher Bailey, Burberry Chief Creative and Chief Executive Officer

London, 2 November 2015

When we first saw this cute boy jumping full of joy in a Burberry outfit, we had to check twice. YES, it’s Romeo Beckham, starring in his second Burberry Festive campaign (first worked with Burberry on the SS13 campaign) and looking so cute that he’ll break many hearts this winter. But he’s not the only one to do so…

Burberry has unveiled the stars of its 2015 Festive campaign. An all-British cast of actors, musicians and models will appear in a brand new 3-minute film that premieres across Burberry platforms at 7pm GMT Tuesday 3 November.

The line-up features Sir Elton John, James Corden, Julie Walters, Romeo Beckham, Naomi Campbell, Rosie Huntington-Whiteley, Michelle Dockery, James Bay, George Ezra and Toby Huntington-Whiteley.

The “Burberry Festive Film” pays tribute to the iconic BAFTA-winning British film Billy Elliot, which this year celebrates its 15th anniversary. It is based on the much-loved opening sequence of the film and features original footage as well as the original soundtrack, ‘Cosmic Dancer’ by T Rex.

The Premiere

The “Burberry Festive Film” will be premiered Tuesday November 3rd, at the brand’s global flagship store, 121 Regent Street, in London, during an event hosted by Burberry Chief Creative and Chief Executive Officer Christopher Bailey and Sir Elton John.

World-renowned photographer, Mario Testino, also shot a separate stills campaign featuring Romeo Beckham, Naomi Campbell, Rosie Huntington-Whiteley and James Bay that will run across print and digital titles.

Celebrating Billy Elliot’s legacy

The original production of Billy Elliot established a legacy of charitable support for the local community of Easington, County Durham where the film is set. Inspired by this, Burberry is making a donation of £500,000 to be split between two charities, Place2Be (the leading children’s mental health charity providing in-school support and expert training to improve the emotional wellbeing of pupils, families, teachers and school staff) and the County Durham Community Foundation, that have projects focusing on reducing barriers to education, training and employment in the local area.

This donation is made in recognition of each artist’s participation in the campaign.

Burberry Festive Gifts – Celebrating Burberry Icons

The launch of the campaign coincides with the availability of the full range of Burberry festive gifts in store and on Burberry.com. This includes iconic pieces which are celebrated in the campaign – the made in England heritage trench coat, the made in Scotland cashmere scarf, Burberry tailoring, limited edition embellished gowns and The Baby Bucket Bag, as well as a new Burberry Beauty make-up look created by Burberry Make-up Artistic Consultant Wendy Rowe.

The Book of Gifts also launches on Burberry.com today with a curation of the brand’s most giftable items for the festive season, including items featured in the campaign and other inspiring gift ideas for men, women, children and the home. A Collect-in-Store service also allows customers to shop online at Burberry.com globally, and collect the order at a Burberry store of their choice, as early as the next day.