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AM I SAYING PEUTEREY RIGHT?

AM I SAYING PEUTEREY RIGHT? September 13, 2016Fashion0 Comments

Must-See!

AM I SAYING PEUTEREY RIGHT?

Peuterey Viral Video Campaign

Following the launch of FW16/17 advertising campaign shot by Mert&Marcus, Peuterey unveils the #AmISayingPeuteryRight project on all social network channels and through viral media planning!

The sixty-second short movie was conceived as brief sketches of #RealityTelling, where models of different origins and languages learn the correct pronunciation of the name Peuterey during a casting session. The short film, which was made in New York last May by Brazilian director Bruno Llogti, who directed Fergie’s “Hungry” video, among others, features different voices and personalities using a straightforward, direct language to engage the Peuterey final user who, now more than ever before, prefers immediate, real advertising. The film, supervised by world-famous art director Giovanni Bianco, recreates the relaxed atmosphere of a casting session of men and women asked to interpret Peuterey values.

Their spontaneity and different cultural backgrounds trigger an amusing play on words as they attempt the right pronunciation of the brand, which is repeated by everyone all together at the end of the film. The video with the hashtag #AmISayingPeutereyRight is just the first step towards a communication and marketing strategy that will be ready in the coming months to introduce the Peuterey image and its collections to the whole world.

WE ADORE PEUTEREY!

See the full Video here.