Luxury Retreat, Morocco

Kasbah Tamadot’s New Riads: Sir Richard Branson’s Vision of Moroccan Luxury, Reimagined

There are places that whisper of luxury, and then there are those that embody a deeper kind of elegance – where heritage, craftsmanship, and exclusivity converge to create an experience that is both extraordinary and deeply personal. Kasbah Tamadot, the jewel of the Virgin Limited Edition collection, is one such place.

Nestled in the foothills of Morocco’s Atlas Mountains, just an hour from Marrakech, Kasbah Tamadot has long been a sanctuary of tranquility and Berber hospitality, offering an intimate connection to Moroccan culture through design, tradition, and sustainability. And now, with the unveiling of six exquisite new riads, this legendary retreat elevates its promise of privacy, refinement, and timeless luxury.

The New Riads: A Private Moroccan Hideaway

Built in harmony with traditional Moroccan architecture, the six newly inaugurated riads blend seamlessly into Kasbah Tamadot’s enchanting landscape. Each three-bedroom retreat is designed to offer both grandeur and intimacy, centered around a private courtyard that serves as a haven of calm and understated opulence.

Here’s what awaits inside these masterpieces of design:

✨ A Deluxe Room, where traditional craftsmanship meets contemporary comfort
✨ A Pool Suite, with exclusive access to a private plunge pool
✨ A Rooftop Tent Suite, with a jacuzzi overlooking the breathtaking Atlas Mountains

Every detail has been meticulously curated: handwoven textiles, custom-made furnishings crafted by Berber artisans, and antique accents from the collection of legendary antiquarian Luciano Tempo, the kasbah’s former owner. The very essence of Moroccan heritage has been carefully preserved, ensuring that each riad feels like a living, breathing part of the region’s cultural tapestry.

The riads can be booked in their entirety for ultimate seclusion, or guests can reserve individual suites, each with its own private terrace and uninterrupted mountain views. Whether for a romantic retreat, a family escape, or a soulful getaway, these riads provide a bespoke experience of Moroccan luxury.

Beyond the Riads: A Destination Rooted in Culture and Sustainability

A stay at Kasbah Tamadot is more than just an indulgence – it’s an immersion into the heart of Moroccan life. Sir Richard Branson’s mother, Eve Branson, fell in love with the kasbah long before it became a luxury retreat, leading to the creation of the Eve Branson Foundation – an initiative dedicated to supporting local Berber communities through education, craftsmanship, and sustainable development.

Guests can witness this legacy firsthand, from exploring local weaving and carpentry workshops to engaging with the staff – 100% of whom are from the surrounding Berber villages. Even the intricate woodwork, textiles, and décor found in the riads were crafted by artisans from the Eve Branson Foundation, making every stay a contribution to a larger story of cultural preservation and empowerment.

A Playground for the Senses

Beyond its striking accommodations, Kasbah Tamadot offers an experience that is both indulgent and immersive. Guests can:

Unwind at the Asounfou Spa, where ancient Moroccan wellness rituals meet contemporary luxury
Dine at Kanoun or Asayss, the estate’s signature restaurants, offering locally inspired, farm-to-table cuisine
️Embark on guided treks through the Atlas Mountains, discovering hidden valleys and remote Berber villages
‍Lounge by the infinity pool, where the mountains become an endless backdrop of serenity
Sleep under the stars in a Berber tent suite, experiencing the kasbah’s legendary hospitality in the most enchanting way

A Final Thought from Shari 

In a world of fleeting luxury, Kasbah Tamadot is the rare kind of retreat that lingers in your soul. With the addition of these magnificent new riads, Sir Richard Branson hasn’t just expanded his Moroccan paradise – he’s deepened its magic. And for those seeking a place where luxury meets authenticity, where the past and present intertwine seamlessly, there is nowhere quite like Kasbah Tamadot.