Montblanc Brings Festive Elegance to Printemps with Exclusive Holiday Pop-Up in Paris
Montblanc Brings Festive Elegance to Printemps with Exclusive Holiday Pop-Up
Paris, November 14, 2024 – The holiday season just became even more magical with Montblanc’s festive pop-up at Printemps Haussmann, one of Paris’s most iconic luxury department stores. Nestled in the heart of the bustling city, the alpine chalet-inspired space exudes the charm and sophistication synonymous with Montblanc, transporting visitors into a world of creativity and craftsmanship.
Drawing inspiration from Wes Anderson’s enchanting campaign film for the Maison, the pop-up showcases warm wood paneling, lush green accents, and mid-century modern furnishings, inviting guests to immerse themselves in Montblanc’s extraordinary universe. The centerpiece is a dazzling 11-meter Christmas tree adorned with colorful baubles and a 4-meter ribbon featuring nib details, a tribute to the 100th anniversary of the legendary Meisterstück writing instrument.
The launch event, attended by brand friends Corentin Huard, William Ernult, and Sabina Socol, offered a festive preview of the space. Guests enjoyed cocktails and hors d’oeuvres while exploring Montblanc’s universe of exceptional leather goods, writing instruments, and exclusive holiday collections.
Among the standout features of the pop-up is a library area showcasing Montblanc’s leather pieces, two desks designed by Artistic Director Marco Tomasetta to celebrate writing culture, and an Inspire Writing counter where visitors can test Montblanc’s writing instruments, stationery, and inks.
For the season, Montblanc introduced its Happy Holidays Collection, featuring elegant accessories such as a Tote Bag, Pen Pouch, and Notebook #146. Exclusive to the Printemps pop-up is the Forest Party capsule collection by Tomasetta, featuring playful Saffiano leather designs adorned with festive motifs like owls, foxes, and robins. Guests were also treated to live demonstrations by a leather artisan, offering a rare glimpse into the intricate craftsmanship that defines Montblanc.
“This pop-up is not just a holiday shopping destination; it’s an escape—a warm, inviting mountain lodge in the heart of Paris,” said Stéphanie Martinez, Montblanc Managing Director for France. “It’s a place to discover the world of Montblanc and the wonders of the holiday season.”
The Montblanc x Printemps Pop-Up runs from November 5, 2024, to January 5, 2025, at Printemps Haussmann, 58 Boulevard Haussmann, Paris. Don’t miss the chance to experience this one-of-a-kind festive journey. Visit montblanc.com for more details.
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