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MAX MARA – A Weekend with Ashley Park.

MAX MARA – A Weekend with Ashley Park. October 1, 2024News0 Comments

A Weekend with Ashley Park.

Destination Mediterranean

Co-created with actress Ashley Park, the new Spring/Summer 2025 Weekend Max Mara Signature collection is called A Weekend with Ashley Park and provides the perfect easy, breezy, and dreamy summerscape imagined
for the city and the seaside.

Park, known for her work in “Beef,” “Only Murders in the Building,” “Joy Ride,” and the popular TV series “Emily in Paris,” envisioned a versatile wardrobe suitable for any destination and occasion. From the bustling streets of Paris
to the sun-soaked shores of the Mediterranean with a touch of La Dolce Vita carefreeness, the line-up channels an innate elegance and relaxed glamour suitable for the best summer adventures.

“The overall feel of the collection captures the light-hearted vibrancy of summer and the joy and ease of those memorable moments during unforgettable getaways on the stunning Mediterranean coasts. We wanted to capture Emily in Paris’s glamorous spirit and translate it into an authentic and versatile selection that combines sophistication, a sense of well-being, and comfort with chic poise. Each piece is the perfect travel companion,”

says Ashley Park.

The garments are fun, flirtatious, and refined. They are permeated by timeless yet upbeat effortlessness and inflected with a hint of retro femininity rendered through flattering hourglass or full silhouettes and delicate details. The collection includes several reimagined Weekend Max Mara staples, such as the trench coat adorned with an exclusive brushstroke-effect motif and elegant dresses cut into sleek shifts, off-the-shoulder flared styles, and swingy minidresses. Tank tops over full skirts, halter tops with skirts, and cropped blouses matched to skinny pants are leitmotif combos.

Fresh and light to the touch, luxurious cottons and linens take center stage. They are often enriched with chic prints, at once delicate and impactful, including dainty or abstract florals and asymmetrical blurry checks.
Additionally, denim is worked with just the right lightness and a modern finish.
The color palette includes sorbet and fresh shades, rich jewel tones, hues of pink and teal.

The signature Pasticcino Bag perfectly mirrors the summery vibe rendered in combinations of cotton canvas, either printed or solid, with an intricate woven basket, adorned with the hallmark woven boules. Strappy sandals,
mesh flat slingbacks embellished with pearls, and vivacious costume jewelry complete the looks. Whether strolling the city streets or enjoying a day at the shore, prepare for plenty of stylish fun in the sun.

Tags: Ashley Park, Emily in Paris, La Dolce Vita, Max Mara, Maxi Mara Weekend, signature Pasticcino Bag, What We Adore Magazine