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SEE WHY WE ADORE THE SPORTMAX SPRING SUMMER 2025 FASHION SHOW

SEE WHY WE ADORE THE SPORTMAX SPRING SUMMER 2025 FASHION SHOW September 24, 2024Fashion Week, Milan0 Comments

SPRING SUMMER 2025

We adore the new Sportmax SS25 collection because it masterfully combines elegance with modernity, offering a fresh take on contemporary fashion. The designs are both bold and sophisticated, featuring clean lines, innovative cuts, and rich fabrics that exude luxury without being overstated.

The SS25 collection is dedicated to the artistry of Sportmax. An exercise in intuition and precision, innovation and restraint, this stripped-back collection celebrates the creative process and the innate versatility that defines Sportmax.
Instinctive volumes wrapped directly on the body, the silhouettes explore a fluid sculpturality that merges expertise and the functionality.

In the vaulted alcoves of the Pinacoteca di Brera, the runway presentation of this collection finds a unique resonance that ties it to the rich and layered legacies of Italian craft. A haven for aspiring artists and masters alike, its arena of centennial sculptures looks over the stark white catwalk in a maximal-meets-minimal friction that exposes the shifting tone of the Sportmax narrative. As the flow of monochromatic silhouettes fills the space, an eroded palette of mineral hues – aquamarine, sand, citrine, ruby – illuminate the procession of black and white ensembles, echoing the decorative details of the neo-classic courtyard.

In one, sculpting sweep of the hand, architectural jerseys and soft-tailored sartorial emerge from the curves of the body and embrace its movement. Throughout, asymmetric transparencies and organic plays on layering create an optical energy that invigorates its visual language. In the shadow of elongated cuffs and hems, an array of prismic accessories and crystal embroideries evoke the freedom of a body in motion.

Seen in fresh colours, the Soffy bag, a soft, pillow-like purse with twisting ‘S’ hardware makes its runway debut, broadening the line’s practical appeal.

From structured outerwear, to denim classics or leather gowns, the dedication to light-weight and malleable fabrications expresses the technical evolutions at the heart of the new Sportmax wardrobe.
In an ode to spring, plunging necklines and deep slits reveal the fierce femininity of geometric constructions and expand the modular potential of the collection. Composed around a renewed vocabulary of shape, texture and colour, the free-form structure of the season invites itself to the infinite sensuality of the essential.

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Tags: elegance with modernity, fashion 2025, fashion trends 2025, Irina Shayk, Pinacoteca di Brera, Soffy bag, Sportmax, What We Adore Magazine