Purity Meets Prestige: Loro Piana Interiors’ ‘Pure and Pristine’ Stuns at Paris Déco Off 2025
In the world of luxury design, where heritage meets innovation, Loro Piana Interiors has once again set the bar impossibly high. At the 2025 edition of Paris Déco Off, held from January 15th to 18th, the Maison unveiled its latest masterpiece – the “Pure and Pristine” collection. This debut wasn’t just a showcase; it was a symphony of tactile opulence and minimalist sophistication, redefining the art of living.
A Vision of Purity
“The 2025 collection conveys a message of purity and essentiality,” explains Francesco Pergamo, Director of Loro Piana Interiors. “Crafted from two exceptional materials – the ultra-soft Wish® Merino wool and linen – our offering is focused and pared down, yet brimming with originality, showcasing our unparalleled textile savoir-faire.”
And indeed, the collection is a testament to this philosophy. The Wish® Merino wool, enhanced with a whisper of cashmere, exudes a fluid elegance, while linen takes on a new identity: velvet-like fabrics in bold, vibrant hues, textural weaves that evoke artisanal craftsmanship, and a pure linen rug that is as soft as it is striking.
A Parisian Stage
For the unveiling, Loro Piana Interiors chose two exquisite locations in the heart of Paris: their showroom on Rue de Furstemberg and the exclusive spaces on Rue des Saints Pères. For the third consecutive year, these venues provided an intimate yet grand setting, allowing the fabrics and furnishings to shine in their natural light. Guests were immersed in a world where every detail told a story of craftsmanship and innovation.
Designs to Enchant
The collection’s centerpiece is undoubtedly the Palm Wicker Armchair, a reimagined version of Raphael Navot’s iconic Palm Armchair. Handcrafted from woven wicker, it’s a celebration of form and function. Equally captivating is “Trama,” Francesca Lanzavecchia’s freestanding bookshelf that merges wood and fabric into a seamless, sculptural object.
But the enchantment doesn’t stop there. The Delight Chair series by Exteta expands with plush sofas—one modular and one with a wooden structure—paired with new coffee tables crafted from mahogany and marble. For outdoor connoisseurs, Loro Piana Interiors introduces al fresco creations that blend elegance and durability. Imagine a sun-dappled veranda or a winter garden adorned with these refined pieces, featuring outdoor fabrics that are as luxurious as their indoor counterparts.
Where Form Meets Function
Each piece in the “Pure and Pristine” collection embodies the essence of refined living. The harmonious interplay of noble materials and exceptional craftsmanship blurs the line between art and utility. Raphael Navot, Francesca Lanzavecchia, and Paola Navone of Otto Studio have infused their creations with a vision that feels both timeless and avant-garde.
The Verdict
“Pure and Pristine” is more than a collection; it’s an ode to the purity of form and the poetry of materials. With its meticulous attention to detail and an unwavering commitment to excellence, Loro Piana Interiors has redefined the boundaries of luxury for 2025. As the lights dimmed on Paris Déco Off, one thing was clear: the Maison’s latest chapter is a masterpiece in the making, destined to inspire and elevate the world of interiors for years to come.
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