From Clubhouse to Catwalk: Loro Piana Serves Golfwear with a Side of Glamour

Fairway to Heaven: Loro Piana Reinvents Golfwear with the SS25 Golf Capsule

By Shari Inessa | What We Adore Magazine

In the hushed elegance of early spring, just before the swing of the Ryder Cup 2025 echoes across the green, Loro Piana unveils a collection that feels more like a whispered secret among connoisseurs than a traditional sports capsule. Introducing the Golf Capsule Spring-Summer 2025—a tribute to timeless style, technical mastery, and the poetry of motion, all stitched into a silhouette of quiet luxury.

This is not merely golfwear. It is a sartorial declaration for those who find beauty in restraint and power in precision.

The Elegance of Performance

Loro Piana’s latest capsule gracefully blurs the lines between performance and panache. Designed for both men and women, the pieces transcend the fairway. They’re made not just to be worn, but to be experienced—on the green, in the clubhouse, or while sipping an espresso under a cypress-lined pergola in Tuscany.

Rooted in the Maison’s centennial savoir-faire, the Golf Capsule bridges modern function with historical finesse. The silhouettes are effortless, the tailoring precise, and the textures—sublime. Fabrics like Techno Wool Bistretch Rain and Wind Stretch Storm System® provide lightweight protection with the elegance of fine wool, whispering to the body rather than clinging.

A Palette That Plays to Heritage

The capsule’s understated palette evokes an Italian summer morning: ivory, sandy beige, deep marine, and a whisper of Kummel red, Loro Piana’s signature hue. It’s a harmony of tones that complements the course and the city with equal poise. Discreet stripes across sleeves, collars, and shoulders serve as subtle nods to the Maison’s legacy—at once archival and avant-garde.

Key Pieces for the Cult of Cool

Highlights of the collection include:

The Kyne Parka, a hooded essential crafted for spring breezes and sudden drizzles.
The reversible bomber jacket, iconic and ingeniously designed, with cotton lining detailed in minimalist stripes.
Sculpted skirts and tailored Bermudas, spun from innovative technical wool, offering comfort without compromising elegance.
Luxurious Sea Island and Extra Long Staple Cotton polos, in long and short sleeves—soft to the skin, thermoregulating, and naturally breathable.

Every piece breathes functionality, yet exudes a lived-in refinement.

Accessories with a Story

No Loro Piana moment is complete without the right accessories—and here, every item feels like an heirloom. The “Il Putt Perfetto” silk scarf, adorned with golf’s most poetic symbols, is wearable storytelling. The soft leather gloves and “Road to” baseball cap tip their hat to Ryder Cup heritage. And for the ultimate finishing touch? A calfskin golf pouch, lined with logoed balls and wooden tees, as sensual in the hand as it is striking on the course.

The Loro Piana State of Mind

More than a collection, the Golf Capsule is a lifestyle manifesto. It’s for those who seek solace in the rhythm of the swing, who understand that elegance isn’t shouted—but felt. It’s Loro Piana’s answer to modern sport: tailored, tactile, and eternally graceful.

Available from April 2025 in select Loro Piana boutiques and on loropiana.com, this capsule invites you to rediscover the sport—not as a game, but as an art form.

So whether you’re chasing birdies or just basking in the breeze, do it the Loro Piana way: with refinement, ease, and a hint of sprezzatura.