DESIGNER DISCOVERY: MEYER NOW AVAILABLE ON THE SILK ROAD PARIS

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DESIGNER DISCOVERY: MEYER NOW AVAILABLE ON THE SILK ROAD PARIS

DESIGNER DISCOVERY: MEYER NOW AVAILABLE ON THE SILK ROAD PARIS November 12, 2024Men's Fashion, Paris0 Comments

MEYER 2025

PAYSANNE

Lucas Meyer continues to craft menswear collections with a fresh lens, drawing deeply from the essence of women’s fashion. His latest showcase features 12 meticulously tailored looks, designed and hand-stitched in his Parisian atelier using artisanal techniques reminiscent of Haute Couture.

Titled Paysanne, this third collection pays homage to rural women, delving into the sartorial codes of peasant life from the 1930s to the 1970s. Presented like a family photo album, each piece evokes the portraits of women who, often in the background of their husbands, embodied the resilience and versatility of being wives, mothers, field laborers, cooks, market vendors, and caretakers.

Alsacian Heart Cutout T-shirt

130€

SHOP

Meyer bridges the divide between genders, generations, and social classes through symbolic elements: the tailored suit, wool, feathers, and the humble apron. These become touchstones for a newly envisioned men’s wardrobe that now borrows inspiration from the feminine.

The brand embraces its agrarian roots, infused with Alsatian folklore, expressed through a traditional approach to garment making. This dedication to structure, quality, and the reverence for handcraft requires time — a principle that sees Meyer releasing only one collection per year, with select pieces revealed throughout the months, available for purchase on his online boutique.

ABOUT MEYER

Meyer, a brand steeped in peasant heritage and Alsatian folklore, embodies a timeless dedication to craftsmanship. Rooted in the tradition of meticulous, handworked garments, Meyer rejects the fast-paced cadence of modern fashion. Instead, it proudly commits to creating one collection per year, a testament to quality and an homage to the art of slow fashion. Select pieces are revealed periodically for purchase through its online boutique and, most recently, on the exclusive platform, The Silk Road Paris.

Founded in 2023, The Silk Road Paris is redefining the bridge between continents. This Parisian platform serves as an incubator of talent, linking South Asian designers to the discerning European market. The region, brimming with creativity, showcases emerging brands rich in visual and cultural narratives, blending contemporary aesthetics with locally rooted craftsmanship.

True to its name, The Silk Road Paris revives the spirit of cross-cultural exchange in a digital age, offering a vibrant, curated selection of South Asian fashion. By spotlighting ethical and distinctive collections, it enriches the European fashion landscape with diverse, authentic voices and promotes a seamless blend of global and local traditions. Here, fashion becomes more than attire; it’s a celebration of heritage, innovation, and the art of storytelling.