Jewellery, New Flagship Boutique, Paris

Roberto Coin’s Parisian Flagship: A Symphony of Elegance by OITOEMPONTO

In a bold reimagining of luxury retail, the celebrated design duo Artur Miranda and Jacques Bec of OITOEMPONTO have unveiled their latest masterpiece: the Roberto Coin flagship boutique in Paris’ prestigious 16th arrondissement. Nestled at 25 Avenue Victor Hugo, this two-story sanctuary redefines the traditional shopping experience, blending Italian craftsmanship with Parisian sophistication to create an immersive world of refined beauty.

Stepping through the boutique’s striking façade – a harmonious interplay of asymmetry, golden metallic accents, and expansive glass surfaces – you are instantly transported into a realm of understated luxury. Inside, the ambiance is that of an elegant Parisian salon, where every detail, from the soft texture of Venetian silk walls to the warm hues of poplar wood panels, has been meticulously curated by OITOEMPONTO to elevate the brand’s exquisite collections.

The interiors unfold across two levels, offering an atmosphere of intimate refinement. A custom tufted mauve floor anchors the space, while gilded ceiling details and bespoke furnishings add layers of quiet opulence. At the heart of the boutique, a bespoke Murano glass chandelier dusted with gold – suspended between the floors – serves as a luminous focal point, embodying the grandeur of Roberto Coin’s artistry.

Far more than a retail space, this flagship boutique is a celebration of Roberto Coin’s Italian elegance and the daring architectural vision of OITOEMPONTO. It captures the vibrancy of Paris while paying homage to the brand’s heritage, creating an environment that is as welcoming as it is exquisite.

Editor’s Note:

Walking through Roberto Coin’s new Parisian flagship, I felt the perfect harmony of tradition and modernity – a tribute not only to Italian artistry but to the essence of Paris itself. Artur Miranda and Jacques Bec have woven a narrative of elegance and innovation into every corner of this space.

If you find yourself on Avenue Victor Hugo, step inside. This isn’t just a boutique – it’s an experience that immerses you in the worlds of design, craftsmanship, and pure sophistication.

Warmly,
Shari
Editor-in-Chief
What We Adore Magazine